Responsibilities

• Implements marketing and advertising campaigns, preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Coordinate product, event, or content email marketing campaigns,
• Create and maintain marketing documentation and presentations.
• Prepares marketing reports by collecting, analyzing, and summarizing data.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Keeps promotional materials ready by coordinating requirements with graphics department.
• Assist with developing and managing content and website marketing programs, including blogs.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.
• Conduct market research and identify trends.
• Maintain and coordinate all communications and media materials.

Qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field
• 2-3 years of experience in marketing.
• Excellent written and verbal communication skills, as well as copywriting and proofreading skills
• Organizational and project management skills, as well as attention to detail
• Firm grasp on various marketing platforms, channels, and best practices, including social and digital
• Must have a high level of creativity
• Proficiency in MS Office
• Strong planning skills
• Strong presentation skills
• Ability to work well in a team
• Ability to work in a fast-paced environment