We're searching for a skilled, technology-friendly Copywriter to create compelling, audience-oriented copy across various channels at Workiom. You will be instrumental in content production, including marketing materials, product documentation, email campaigns, and social media. Your knack for strategic messaging, adapting tones, and meeting deadlines will be vital. You will be expected to collaborate with the Marketing and Product teams, ensuring effective communication of our brand's voice to our target audience.

Responsibilities

● Craft engaging, persuasive copy for marketing assets, including website content, blog posts, social media content copies, and advertising materials, aligned with  SEO guidelines.

● Write technical product descriptions, communicating complex concepts effectively to a varied audience.

● Create captivating email marketing campaigns, crafting everything from subject lines to calls to action to maximize engagement and conversions.

● Collaborate with the marketing team, designers, and product managers to align content strategy with marketing goals and product positioning.

● Conduct research to understand the industry trends, audience preferences, and competition, leveraging this knowledge for a compelling and differentiated copy.

● Use analytics tools like Google Analytics to monitor marketing campaigns' performance, draw insights, and improve content effectiveness.

● Stay updated with industry trends, SEO best practices, and emerging technologies.

● Manage multiple projects simultaneously while ensuring brand consistency and meeting deadlines.

Requirements

● A degree in marketing, communication, journalism, English, or a related field.

● 3-5 years of copywriting experience, preferably in digital agencies or software companies.

● Portfolio showcasing successful copywriting work across multiple channels.

● Advanced proficiency in English.

● Solid understanding of digital marketing strategies, including SEO, social media, and email marketing.

● Familiarity with SEO guidelines, keyword research tools, and Google Analytics.