Job Description

As a PR Specialist, you will be responsible for developing and executing strategic PR campaigns to raise brand awareness, enhance our company's reputation, and drive positive media coverage. You will work closely with the marketing and communications team to craft compelling narratives, engage with key stakeholders, and manage media relations. This role requires a creative and results-driven individual with strong communication skills and a passion for storytelling

Responsibilities

Develop and implement strategic PR plans and campaigns to support company objectives and initiatives

Monitor media coverage and social media mentions, and track PR metrics to measure the effectiveness of PR initiatives

Respond to media inquiries and manage media relations, including proactively pitching story ideas and securing media placements

Write and distribute press releases, media pitches, and other PR materials to generate media coverage and publicity

Coordinate media interviews, press conferences, and other media events, including preparing spokespeople and managing logistics

Stay informed about industry trends, competitive landscape, and media landscape to identify opportunities and risks

Qualifications

Bachelor's degree in public relations, journalism, or a related field

2+ years of experience in PR

Strong writing and editing skills, with the ability to craft compelling narratives and PR materials

Ability to work effectively in a fast-paced environment, prioritize tasks, and meet deadlines

Creative thinking and problem-solving skills, with a proactive and results-oriented mindset

Excellent written and verbal communication skills in Arabic and English, with the ability to craft persuasive business pitches and partnership proposals

Proficiency in Microsoft Office ( Excel – Word – Powerpoint )