Job brief

We are looking for a Social Media Specialist to attract and interact with targeted virtual communities and networks users.

Responsibilities

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform

Responsibilities

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• sing analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.

Requirements and skills

• BA/BS in marketing,  or a related field
• Proven work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others
• Strong creative mindset
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Positive attitude, detail and customer oriented  with good multitasking and organisational ability